Searching For Best-Quality Timepieces? Filippo Loreti Is The Solution

 Danielius and Matas Jakutis, two brothers from Lithuania and founders of FilippoLoreti, are set to interrupt the watch sector. Their secret is to cut the middlemen and sell top-quality, Italian designed watches right away to the consumer at cost-effective prices, leveraging digital tools. According to the Jakutis brothers, a luxury watch is sold at more than 10 times its production cost because of the overinflated margins charged by distributors, wholesalers, and retailers to pay for costly advertising campaigns and luxurious stores. The public appears to assist the brothers’ premise provided that Filippo Loreti’s first collection was the most funded timepiece project in crowdfunding’s history, raising near to $1M.

Filippo Loreti

The way to growth has not been easy for the brothers. One of the initial challenges they faced was how to setup and finance a first-class supply chain centered on watch manufacturers, in light of the restricted funds at their disposal. Also, customers’ rising demand for quicker delivery times, integrated solutions and more options fueled by the rise of e-commerce and related digital developments made this attempt even more complex. In fact, leading players in this space keep raising the bar for tech-facilitated startups.

Moreover, the brothers had to look for ways to offer the best-quality online buying experience steady with a best-quality product. This was extremely challenging as the Internet as a distribution channel for top-class watches was still incipient. Moreover, watch lovers typically like to try on the time piece before making a final decision, a difficulty that needed to be conquered by enhancing other facets of the shopping experience.

To maintain low costs while guaranteeing the customers’ premium expectations were met, Filippo Loreti adopted a made-to-order model – a watch is only produced when the customer places an order online. Also, customers get regular status updates: when the watch is sent to production; when production is confirmed and when the watch is shipped. This mechanism depends on high integration with Filippo Loreti’s production partners. In fact, when searching at a watch in Filippo Loreti’s website, customers can watch the number of people at present looking at that same watch, the last time it was ordered and its expected shipping time. Customers also have the option to select among diverse logistics operators with diverse price points and delivery times. All of it apparently integrated in a single interface to match the audience requires for choice and transparency.


When buying a watch, customers embark on a trip of digital story-telling: they right away receive an email explaining the ambiguity behind the fact that each collection is restricted to 1,641 units, as well as links to articles explaining the prospective return of investing in a high-quality watch. The use of these digital tools aims to restore the communication one would have with a watch master at a physical boutique.

As per Filippo Loreti Reviews, most of the customers are extremely happy with the purchase. Most of them say that it helps them to save a lot of money and they also do not need to compromise on their demand.

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