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Filippo Loreti: The Most Funded Timepiece

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Customers are purchasing into the start-up promising a top quality luxury watch at a part of the price. But will it really democratize the luxury watch industry as assured? In November 2015, start-up watchmaking brand  Filippo Loreti  launched its first collection on Kickstarter with an initial funding objective at $20,000. Thirty days afterward they ended the campaign by generating $926,620 – a record for timekeeping projects on Kickstarter. Within a year,  Filippo Loreti  launched their second collection, again on Kickstarter. They smashed the old record thanks to the support of 18,550 backers, raising $5,170,445 in only 30 days. With this second launch, they became the 18th largest crowd funding project, irrespective of category, in Kickstarter history. The brand has promised always to “alter the prospect of the luxury watch industry forever”, taking aim at the big watch brands that “rip off” their trustworthy customers. On standard, they say, an extravagance watch is sold at a la